What To Expect From Materialised At Denfair 2018

Materialised, Denfair Florence Broadhurst

You Add The Colour


The next curated design event by DENFAIR is fast approaching and we’re keen to give you a taste of what to expect from the Materialised stand!

From 14-16 June (Melbourne) and 16-18 August (Sydney) make sure you book your tickets for over 12,000sqm of exceptional products and amongst those, the very latest from Materialised.

As many of you will know, we are now the proud home of Florence Broadhurst with exclusive Australasian rights to her archives for both textiles and wall coverings.

This is the moment to showcase not only Florence’s unique take on design but also our innovative approach to digital printing.

At Materialised we are so passionate about delivering you something exceptional. We have spent months curating a collection which unearths original Florence Broadhurst designs with our unique, creative, contemporary flair.

Wall Coverings


‘You can state your character by your choice of wallpaper’ - Florence Broadhurst in The Sydney Morning Herald, May 20, 1966.

For the first time, Materialised brings you wallpapers and wall coverings. You will have FIRST LOOK of our new wallpaper collection and...

...you get to bring the colour!


At first glance you’ll feel like a time traveller, right back in the 70’s. Then as you thumb through the colour combinations you’ll realise they are very much ‘on trend.'  Florence was prophetic in her use of colour. Transcending generations with ease!

Choose from our on-range collection or stand in Florence’s shoes and customise… If you dream it, we can print it.

Here’s a sneak peek of our DENFAIR stand design concept…

Denfair stand sneek peek, Materialised

Furnishing Textiles

Textiles were every bit as important to Florence as were her wallpapers. She printed on luxurious silks, fine cottons and linens on her mission to make the world awash with colour.  Materialised has taken up that mission!

Take a sneak peek of our new textile collection with incredible vibrancy and beautiful base cloths that will truly inspire you.

Luxurious velvets, soft linen look sheers, robust casual textured upholsteries, all carrying her message of colour, colour, colour!

‘‘I tell my clients they must surround themselves with the colours that inspire or uplift them’ - The Australian, October 16, 1968.


Join Us For Some Fun

In true Florence style we are looking forward to lots of fun on the stand! There will be competitions, prizes and lots of ways to interact. After all,  ‘You’ve got to have something to do at a party. It’s no good just standing around’ - Florence Broadhurst.

Expect colouring in, Insta comps stampeding your way around DENFAIR, photo walls and of course to meet our enthusiastic team for brochures and custom binders full of samples.

We look forward to seeing you!


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