The Materialised 2000 decade brought developments in our acoustic solutions offerings. Designers and Acoustic Engineers both embraced the system, albeit for different reasons.
In 2009, WhisperWall® was introduced, not so much for its acoustic solution but as a means of meeting the re-emerging trend of upholstering walls, especially in 5 Star Hotels. We often heard Acoustic Engineers say that our ability to put a ‘pretty face’ on their acoustic absorbers has brought peace in the war between Acousticians and Designers!
Materialised 2000 decade – Florence Broadhurst
Materialised is the home of Florence Broadhurst!
In 2009, access to a limited selection of the iconic Florence Broadhurst design library was made available to us for Australasia, and in 2018 that become an exclusive full license for furnishing fabrics and wall covering.
Florence Broadhurst holds a significant place in Australian design history, her legacy reverberating through the realms of interior design, fashion, and visual arts. Born in rural Queensland in 1899, Broadhurst’s journey to becoming an iconic figure in design was marked by resilience, creativity, and a relentless pursuit of beauty.
One of the most remarkable aspects of Florence Broadhurst’s impact on Australian design is her ability to transcend boundaries and blend diverse influences. Her early years saw her travel extensively through Asia, immersing herself in the rich tapestry of cultures, patterns, and colours that would later inform her work. This exposure to Eastern aesthetics would become a defining feature of her designs, setting her apart from her contemporaries in Australia.
Broadhurst’s bold and eclectic style captured the imagination of the design world, earning her a reputation as a visionary tastemaker. Her wallpaper designs, in particular, became synonymous with glamour and sophistication, adorning the walls of prestigious establishments around the world. From lavish floral motifs to striking geometric patterns, Broadhurst’s designs exuded a sense of opulence and drama that was unparalleled.
Beyond her artistic prowess, Florence Broadhurst’s entrepreneurial spirit played a crucial role in shaping Australian design. In 1959, at the age of 60, she founded her iconic wallpaper company, Florence Broadhurst Wallpapers Pty Ltd. This venture not only showcased her extraordinary talent but also paved the way for future generations of Australian designers to gain recognition on the global stage.
Furthermore, Broadhurst’s contributions to Australian design extended beyond the realm of wallpaper. Her fearless approach to creativity inspired designers across disciplines, from fashion to interior décor. Today, her influence can be seen in the vibrant colours, bold patterns, and eclectic mix of styles that define contemporary Australian design.
Moreover, Broadhurst’s story serves as a testament to the power of perseverance and reinvention. Things that Materialised holds high! Despite facing setbacks and challenges throughout her life, she never wavered in her commitment to her craft. Her willingness to embrace change and adapt to new circumstances allowed her to leave an indelible mark on the world of design.
Florence Broadhurst’s importance to Australian design cannot be overstated. Her pioneering spirit, distinctive aesthetic, and enduring influence continue to shape the creative landscape of Australia and beyond. As we celebrate her legacy, we are reminded of the transformative power of art and the profound impact that one individual can have on an entire industry.
