Our New Florence Broadhurst Wallpaper Collection

Florence Broadhurst Arabian Birds Wallpaper in 'Summer', printed on Pearl.

 

We are thrilled to share with you our inaugural Florence Broadhurst wallpaper collection!

As the new home of Florence Broadhurst wallpaper and textiles for commercial markets in Australasia, our cutting-edge digital printing technology breathes new life into the range, adding versatility and unforeseen creativity for wall coverings, drapery and upholstery.

Florence Broadhurst Gardenia Wallpaper in 'Paperbark', printed on Matte Silver.

 

Materialised designers have unearthed original designs from the Florence Broadhurst archives and reworked these for re-release into the design world, adapting the colours to complement today’s trends, while keeping true to the colours Florence used herself.

Belinda Price, Product Marketing & Sales Manager at Materialised says, "We have thoroughly enjoyed working our way through the original Florence Broadhurst books and inspired by the amazing colours that are so relevant today."

Florence Broadhurst Turnabouts Wallpaper in 'Twig', printed on Satin White.

 

We invited stylist Jessi Eve to visit our new Design Studio in Alexandria, to see the original Florence Broadhurst wallpaper books from the 1960's as well as select her favourite to style from our new curated collection.

Jessi said, "I was absolutely blown away when I visited the Materialised Design Studio! Not only do they hold the highly acclaimed, Florence Broadhurst archive which left me feeling somewhat star struck, they also host a fully customisable textile design library called WeaveUp which makes it nearly impossible to not find the ultimate print for your project or space. 

You can choose from the thousands of designers already within the web-based library or you can upload your own designs and customise scale, colour and pattern to suit.  The level of professionalism, sophistication and convenience this platform offers designers is beyond impressive.”

Florence Broadhurst Arabian Birds Wallpaper in 'Summer', printed on Pearl.

 

We were also delighted to work with Heatherly Design who selected our Palermo luxe velvet for their custom made Stella bedhead for the Arabian Birds theme.

Florence Broadhurst Azalea Wallpaper in 'Moonlight', printed on Matte White.

 

Our Florence Broadhurst wall covering collection consists of new designs, some iconic and some not as widely recognised. Designs that will inspire and reinvigorate ‘colouring Australia.’

All can be printed onto a wide selection of base cloths, print compatible fabrics or commercial wall vinyl with no minimum order quantity.

 

Florence Broadhurst Miko wallpaper in 'Fuzzy Peach' printed on Matte White.

 

We are honoured to have a part in rediscovering these incredible designs and unearthing forgotten ones. They are a beautiful collection of prints, perfect for any commercial project!

The new collections are now available to commercial markets from Materialised and you can get details on all products in these beautiful images below, including some of our custom fabrics.

View The New Collection & Original Florence Broadhurst Wallpaper Books 

To view the collection and original Florence Broadhurst wallpaper books in person, please get in touch to make an appointment at our Design Studio in Alexandria.

Florence Broadhurst Japanese Floral wallpaper in 'Tanami' printed on Matte White.

 

Thanks must be extended to a host of wonderful companies that loaned us product for the photoshoot.

Get The Look!

Bedroom - Arabian Birds

Lounge - Gardenia

  • Cushions, Florence Broadhurst fabric (Crossover Lattice in Night and Steps in Raven) custom prints: Materialised
  • Cushions, taffeta bronza and salon copper fabrics, custom prints: Materialised
  • Diamonds, tall vase: Selamat Design
  • Kerry diamond ball: Selamat Designs
  • Anastasia 264 copper, 200 x 290 rug: Unitex
  • Petal pendant lighting: Selamat Designs

Entry - Turnabouts

  • Wall art, framed wallpaper - Florence Broadhurst Scatter Daisy in Hamilton on Pearl: Materialised
  • Greg Natale desk: The Vignette Room
  • Mason marble stack lamp: The Vignette Room

Dining - Azalea

Nursery - Miko

  • Wall art, framed wallpaper - Florence Broadhurst Fingers in Whisper on Satin White; The Cranes in Moonbeam on Matte White and Japanese Floral in Macaron on Matte White: Materialised
  • Natural chandelier, round rattan bassinet, grey linen sheet, grey pom pom blanket and timber beads (on cactus): Koko Collective
  • Sonora cane cactus, extra large: Selamat Designs
  • Cushion (in bassinet) Florence Broadhurst fabric, Arabian Birds in Night on Peaude Peche, custom print: Materialised

Living - Japanese Floral

  • Pretzel daybed: Naturally Cane
  • White juju hat, large: Jessi Eve
  • Cushions, Florence Broadhurst fabric, Japanese Floral in Avocado on Arizona; Japanese Floral in Tanami on Arizona; Japanese Floral in Dolphin on Arizona custom prints: Materialised
  • Folha side table: Selamat Designs
  • Atrium Hatch in natural, 320 x 230 rug: Unitex

Styling by Jessi Eve / Assisted by Catherine, TUBU Collective / Photographer Jaye Chaffey Photography / Studio Unitex.

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