Materialised worked with Brown Falconer and their graphic designer on custom wall panels for the hotel bedrooms.
Crowne Plaza Adelaide General Manager, Sarah Goldfinch said “guests can expect 329 design-led guest rooms starting from 28 square metres and will be some of the most stylish and technologically advanced in the city.” – HotelManagement.com.au
Each floor has a different, energising theme. “The design of Crowne Plaza Adelaide connects powerfully to its location in the vibrant East End” – HospitalityNet
Materialised Product
The custom designs were digitally printed onto Zem, a textured, durable, FR-rated base cloth. This was then installed behind the beds as decorative panels, as though an extension of the bedhead.
Zem is an Australian Made textile substrate with Oeko-Tex certified yarn. To attain Oeko-Tex Standard 100 certification, the yarn has been tested and certified to be free from harmful levels of more than 100 substances known to be harmful to human health.
The Team & Credits
- Client: IHG, InterContinental Hotels Group
- Design: Brown Falconer
- Photographer: Adam Bruzzone
- Materialised Team: SA
